Baidu takes on Google with its new marketing platform, while the AI race continues with China's release of 70+ LLMs. Here’s what you need to know:
1. Baidu has launched a new AI-based marketing platform called QingGe aimed at boosting ad conversion rates.
2. Early adopters of QingGe have reported up to a 20% increase in ad conversion rates, according to Baidu's claims.
3. QingGe uses artificial intelligence to customize marketing assets and fine-tune ad targeting strategies.
4. Wang Fengyang, the Vice President of Baidu, emphasized that the platform aims to improve ad performance with minimal effort from the user's end.
5. QingGe's automation features save advertisers time, a key advantage that aligns with industry trends set by companies like Google and Microsoft.
6. The platform offers increased accuracy in media targeting by utilizing a single prompt. It recommends optimal media buying strategies by identifying the best ad placements and target audiences.
7. QingGe is designed to automatically generate ads based on user interests and purchase intentions, significantly increasing efficiency.
8. The platform can reduce the time needed to create targeted marketing campaigns from hours to mere seconds.
9. Baidu's CEO Robin Li highlighted that over 70 large-scale AI language models have been released in China, signifying a concentrated effort in AI development in the country.
10. QingGe is continually updated to integrate the latest AI tools, providing advertisers with a more comprehensive toolkit for their marketing needs.
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